Marlen Promann Sergiwa

Sr UX Researcher; Interdisciplinary PhD candidate in Design, Technology, and Innovation Leadership

Human-Centered Design and Development, Purdue University

Interaction Design, Purdue University

Research Center of Open Digital Innovation, Discovery Park

Marlen is an interdisciplinary socio-technical design researcher. She uses theory-driven design, qualitative, and experimental crowdsourced methods to investigate and design factors that enhance computer-supported awareness, behaviors, and cooperation. Her work has been recognized with a number of awards for novel information visualizations (IEEE VAST 2013), human-centered designs (NordiCHI 2014), consumer innovations (Whirlpool and GE) and for her PhD dissertation on collectivizing information design (HCII2019, CHI2018, Bilsland Fellowship, and Dean’s Research Excellence Award). Prior to coming to the US, Marlen worked as a behavioral analyst helping the London 2012 Olympic and Paralympic Games’ reduce London underground traffic by 30% during the event.


  • Human-centered Design
  • User Experience
  • Computer Supported Cooperation
  • Information Visualization
  • Perception and Cognition
  • Behavioral Nudging


  • Interdisciplinary PhD in Design, Technology, and Innovation Leadership, 2020

    Purdue University

  • MSc in Media and Communications, 2011

    London School of Economics and Political Science

  • BA in Design (Honors), 2008

    London Metropolitan University